World class independent research at your hands

Redefining the way research is delivered.



         We are creators of independent equity research. The Pennock Idea Hub team are veterans of the investment industry. Much of our team has spent their careers at Merrill Lynch, Deutsche Bank, RBC Capital Markets and Wood Gundy. We have taken every aspect of research back to the studs and returned to first principles. The Pennock Idea Hub marries the interests of the sell and buy side. 

We offer the best research for institutional investors by:

  • Only publishing research from veteran analysts
  • Eliminate the inherent conflicts of the traditional sell and buy side relationship
  • Ensure our team is always accessible; collaboration with clients nurtures our collective success

the ideal analyst.jpg

The Ideal Analyst

         Our analysts have a proven track record of building a reputable franchise. Recognition from the Reuters Institutional Investors Survey and the Brendan Woods International Survey are a testament to their industry expertise. Through experience gained at Bulge Bracket banks, the Big 5 Canadian banks and leading independents, PIH Analysts have built relationships with senior management of industry leaders and institutional shareholders. We uncover catalysts first.


Marrying Sell & Buy Side

         Research Analysts are neutered at traditional investment banks because of the conflict of interest with the firms buy side clients and the investment bankers. To remain aligned with our clients, we do not advise corporations on M&A mandates or capital raises through the equity or debt markets. Companies under coverage are not catered to. We don’t compete in the “Beauty Contests” and will not try to impress management with our recommendations or target prices. We are not a firm, eliminating the unspoken need to “Spin” our observations to protect the firm’s “Book”. We are not in the business of flattering companies or providing “Maintenance” research. There’s no compulsion to “Publish or Perish”. Our Analysts work for you.


No Frills

         Research Analysts working for a firm support a variety of activities – many of which do not serve the institutional investor. The fixed expenses in some brokerages have hit as high as 48%. The fees paid by clients to the firm covers all operating expenses such as: the S&T desks, investment bankers, compliance and the back office. By eliminating the S&T desks, compliance and back office, we’re able to best serve our clients by not only putting their interests first, but ensuring they remain aligned in our conflict free model.

Edward Pennock, CFA

CEO & Managing Director




Ed has spent his Career in financial services. Starting on the Floor of the MSE, he trained as an accountant while getting his B.Comm from McGill. He Helped or was a partner, in founding a Number of "Research Boutiques" BBN. Gardiner Watson. DFI. Veritas and Blackmont.

He was Key management at Merrill Lynch Canada. Wood Gundy and Deutsche Bank Canada.

He acted as a "Playing Coach" while he consulted to various brokers to "Re-Invent Research" at the PennockIdeaHub.


Barbara Gray, CFA

Veteran Analyst, Structural Disruption

Barbara is a former top-ranked sell-side Equity Analyst and the Founder of Brady Capital Research Inc., a leading-edge investment research firm focused on structural disruption. She is also the author of the book "Ubernomics: How to Create Economic Abundance and Rise above the Competition" and was one of the first analysts to publish an in-depth research report on the sharing economy back in the Fall of 2014. Barbara ranked as an All-Star Analyst for four consecutive years, achieving top-three standing each year in the Business Trust Sector in the Brendan Wood annual institutional survey. She has over fifteen years of sell-side equity research experience in both Canada and the US. Her prior research experience has included broad sectoral coverage such as the North American consumer discretionary and consumer staples, North American auto and Canadian industrial products, energy, and forest products sectors. Barbara has a Bachelor of Commerce (Finance) from the University of British Columbia (1993) and earned her CFA (Chartered Financial Analyst) designation in 1997.

Norm Kumar, CFA

Veteran Analyst, Technology & Healthcare

Norm has over 20 years of investment experience in both private and public equity. Presently, he is a Senior Healthcare & Technology Analyst for the Pennock Idea Hub. At PIH, he provides independent research to Institutional clients on topics within the healthcare and technology spheres covering individual stocks as well as writing about emerging technologies such as AI and a soon to be released report on CRISPR. We not only generate our own ideas but produce bespoke research for clients to assist them in analyzing situations of interest. Norm also works with the White Owl family office to assist them in assessing potential private equity investments within the healthcare field, particularly drug and device companies. Prior to PIH, Norm served as a Sr Investment Consultant to XPV Water Partners where he assisted them in deal analysis and execution for their existing portfolio and new investments. Earlier in his career, he was a Portfolio Manager and CIO at two hedge funds, Radiant & K2, with primary responsibility for the healthcare and technology investments. Additionally, he was a senior investment professional at two prominent Canadian Venture Capital/Private Equity funds (CIBC Capital Partners and Working Ventures Canadian Fund) where he had responsibility for direct investments. He has served on numerous Boards over the years. Norm tries to bring the discipline of private equity analysis to public market investment assessments to assist clients to make meaningful risk-reward decisions.

Cam Hui, CFA

Veteran Analyst, Quantitative & Strategy

Cam is a seasoned investment professional with a specialization in investment strategy and technical analysis. In addition, his experience on the II-ranked BoAML US Technical Analysis team has led him to develop short-term trading models and techniques to reverse engineer the hedge fund exposures. His investment blog, The Humble Student of the Markets and has been quoted in the FT, WSJ, CNBC, BNN and highlighted by the Globe and Mail. Cam earned a B.Sc from The University of British Columbia.

John Tumazos.jpg

John Tumazos, CFA

JOHN TUMAZOS VERY INDEPENDENT RESEARCH, LLC (JTVIR LLC), Founded in 2007, is registered as an investment advisor in the State of NJ. We have institutional clients in the U.S. and Canada. We do fundamental research on commodities markets and common stocks in the metals, fertilizer and forest products sectors. We typically travel for research each month often travelling abroad. We are regulated like a money manager. Our business is to advise active money managers and we also manage a few accounts. We are not a broker-dealer, but deliver the same basic research services that we have since 1981. We sell our research for direct payments and deliver it via email and web site. Our clients pay us hard dollars through commission sharing agreements or soft dollars. We limit distribution, we guard our reputation, existing relationships and “word of mouth.” referrals. We have provided corporate advisory services to seven small emerging mining companies since inception.